Post 15: My Time-Plan, Crew And Cast List

I made a cast list so I was able to see which actor was playing what role. I did this by creating a table to see what information I needed and found suitable photos of each actor.

Cast List 1st weekend

Cast List 2nd weekend

This gave me an overall view of my cast and I was able to see if I had a range of ethnicities, ages, and gender. This benefited me as it made me more organised for that upcoming shoot, and what actors I needed to book in advance.

Time-plan for 1st weekend shoot (Saturday 24th):
14:00-15:55

Time-plan for 2nd weekend shoot (Saturday 1st):
16:20-16:45

Post 14: My Location Reccie, Risk Assessment, And Location Permissions

Location reccie and risk assessment

I did a location reccie to see what permissions I needed for my weekend shoot. I did this by taking pictures of all my locations and putting them into a table. In the kitchen, the dining table takes up a lot of space, so I needed to find the right angle to include the dining table and where someone could stand in order to put the food on the table. Both the living room and Enfield town park have a lot of space and nothing blocking the view of the camera, so LS's are easy to obtain. The hallway is quite tight to fit the camera and four other actors, so I made sure to tidy away the shoes on the floor and tuck the headphone cable out the way so that no one could trip over it. I needed permissions to film so that my parents knew where I was filming at all times with the kit.

 In addition, I did a risk assessment for each location so that I could be aware of any complications in advance of my shoot. A risk assessment benefited me as I thought of any  problems that might occur, for example, I needed to clear some stools in the kitchen to be able to shoot the OTS shot of the dad ordering the off in the second advert. I also had to make sure that no shoes were left lying around the floor so that I couldn't trip over anything when moving the camera.

Post 13: My practice Shoot/Edit

I did a practice shoot so I could see if my storyboard I had made during the week, made sense on video, when the shots were all put together. I was able to do this by downloading an app called 'Filmmaker pro' which allowed me to cut shots together and add music and voiceover to it.

This helped me to see the issues with my adverts. I saw that the timings of voiceover and dialogue didn't work together and so it allowed me to make improvements to the scripts. I could assess whether the narrative was being conveyed effectively to the target audience and that I needed to change the order of some shots on my storyboard as they didn't make sense.

Post 12: My Advert Storyboards

I made storyboards for both my adverts so I was able to see, shot by shot, how my advert would convey story. I did this by using my timelines and drawing up the action into each post-it note, colour-coding each shot type.

Advert 1 storyboard

Advert 2 storyboard page 1

Advert 2 storyboard page 2

Key code for shot types

This benefited me as I was able to see what shots would convey my brand message effectively. From this, I was able to see the different shot types in order and if I had too many mid-shots in one go or not enough close-ups at one point. In addition, it helped me plan out my shootboards and so I didn't forget what the action in the shot was on the weekend shoot.

Post 11: My Advert’s Soundscapes

For both my adverts, I needed to think about how my dialogue, sound effects, and music were going to fit together to make sure that nothing overlapped. I wanted to find some music that was upbeat to match the advert's style and I needed to insert diegetic sounds, such as a doorbell sound, and the door closing.

I used a website called freeplaymusic.com to have copyright free music. It allows the user to choose a  genre and then download any sound clip of choice. I only put the music in once the YourFood app was seen on screen in my adverts, and made sure it was at a low volume so as to not drown out the dialogue. The track I chose was called “happy classics”. I included it in both my adverts to create synergy between the two, this way my audience would recognize the brand and make it more memorable.

Screenshot of the 'freeplaymusic.com' website

I made the doorbell and the door-shutting sound effects by holding the microphone right next to the door closing and the doorbell. I then used the clips and separated the audio from the video so I could insert the audio parts at the right moment in the video, i.e when the delivery man shuts the door. These sounds make the video more plausible. I had to write out the dialogue script for my actors beforehand, so they were able to learn their lines and the shooting, on the day, would go more smoothly. This also enabled me to see how quickly they needed to say their lines so that the video was no longer than 30 seconds.

Advert 1: dialogue + VO + SFX + music

Advert 2: dialogue + VO + SFX + music

I used these diegetic sounds and the upbeat music as they are conventional to food delivery adverts. I saw them in most of the adverts I researched, such as the JustEat 'Magic is Real' advert. I did this to make my adverts feel more realistic. Having planned both a script and edit process of fitting in all my sound elements, allowed me to make sure I filled up all 30 seconds with some sort of sound, whether it was VO, dialogue or music and that the music/SFX wouldn't drown out the dialogue. Finally, by including typical sound effects of a food delivery advert, in both my adverts, it allowed me to create consistency within my brand through sound.

Post 10: My Branding

I created branding by drawing a flat plan of my logo with annotations/intentions, deciding whether I needed any on screen text (or whether my VO was going to fill in the gaps) and whether any graphics were needed to anchor the fact that it was a food delivery advert.

I created a logo by first coming up with my slogan and what my colour palette was going to be. I then found graphics of a knife and fork on a logo generating website. I heavily edited it on Photoshop to make the knife and the fork cross together and to make it more cartoon-like. I had to consider what typeface, what font colour, and the layout of my slogan and brand name on the app template.

Flatplan for my logo

Drawing a flat plan of what my app was going to look like helped me quicken my editing process as I knew what I was aiming for.

This is the knife and fork graphic I used for my logo. Firstly, I had to remove the outline and then change the colour of them to a light pink. I then separated them to make it 2 graphics and then removed the white background. This allowed me to overlap them and cross them over. After a few more tweaks, it was finished and looked like the final logo that you see in the videos. Secondly, I had to plan my layout and decided that my brand name should be placed in bold in a more prominent colour font underneath my logo. Lastly, I placed my slogan underneath my brand name in a smaller font, but I had to consider that, because it'll be smaller, I had to use a darker red font.

Screenshot of my final logo and the app on a mobile

I had to include a logo at the end of both of my adverts in order to create synergy of my brand. My VO covered what my on screen text would've read, so it wasn't necessary to include both. This followed typical conventions of food delivery adverts, seen in all the adverts I had researched.

Post 9: My Advert Timelines

I created timelines so that I was able to see how long each shot would last. I did this by drawing three lines which represented sound, voiceover, and video.

Advert 1 timeline

Advert 2 timeline

Creating timelines helped my project as I was able to see how much action of my story I wanted to have completed by the end of each 10 seconds. This made sure my shots were snappy and short, and conveyed my narrative within the 30 seconds.