The Incredibles 2 Trailer

• The first shot is an ident logo of Disney, appealing to all the Disney fans.
• Introduces the conflict between Dash and Violet straight away - creates comedy for the audience because Dash goes red with anger as Violet keeps on making him go back to the toilet to wash his hands properly. 
• The audience are reminded of the childish personality of Dash when he exclaims "Is this all vegetables?!" - this phrase anchors the stereotype of Dash being a fussy and moody young boy.
• The scene changes abruptly from 0:26-0:27 when Bob says "What elephant (in the room)?", to Elastigirl jumping onto a helicopter in mid-air. The audience are able to straight away identify what the 'elephant' is and immediately introduces the story. 
• The sound effect of high-pitched violins intensifies by the end of this scene and stops when the screen cuts to black.
• Violet's voiceover says "Mum's new job" in a MCU of Elastigirl, as she grins in her superhero outfit. Now the audience are fully aware of the main plot.
• An intertitle card is used to show that Pixar Animation Studios helped in the making of this film, appealing to al the Pixar fans.
• Loud and intense trumpets start playing as the screen cuts to black and then a low angle, pan is used to show a tall skyscraper, connoting its ominous and evil part in the plot.
• At 0:38, Frozone is introduced by creating an ice-path for a derailed train that is crashing down.
• A man in a suit is introduced and explains how superheroes need to be "brought back into the light". This will excite the audience as the previous film showed the superheroes' daily struggles of keeping their powers a secret, and now they finally have the chance to show them off to the world.
• The man in the suit challenges the gender stereotype of males always being the leader by saying "Elastigirl is our best play". This gives a positive message of females being just as strong as men, which will teach younger girls that women can do anything that men can.
• The scene cuts to an ELS of a grand, modern house surrounded by tall trees. The use of the loud, heroic trumpets, creates a majestic atmosphere and infers to the audience that this house will be their refuge and act as their 'saviour'. This is emphasised by Dash' remake: "Woahhh!"
• Bob also challenges the gender stereotype that women always look after the kids while the men go to work, by saying "I'll watch the kids no problem". This puts across a positive message that men can do what women do as well.
• At 0:59, the Disney ident is used again.
• Bob is seen frustrated by doing a maths problem, "Why would they change math? Math is math!" This comedic scene is relatable to older audiences who may understand the struggles of helping their young kids with homework. Creates a realistic father figure.
• At 1:16, the famous 'Incredibles' theme song is used with Violet's scream along side it. This creates comedy for the audience as it challenges the association of victory and happiness along with the theme song.
• At 1:20, that is when the audience become aware that Jack-Jack has powers and builds excitement as they wonder what powers he has.
• Dash' remark of "Is she having adolescence?" creates comedy for the audience, as not only does it relate to young boys who have older, female, teen siblings, but also to parents who understand the struggles of dealing with typical teenage problems. 
• Furthermore, Bob struggling to look after Jack-Jack, whilst the mum is away, creates comedy as it can appeal to women who have had children as they know how tiring it is to look after a child. This creates a realistic situation as it supports the stereotype that men struggle to look after children as well as women do. This can also be scene at 1:29 where a MLS is used to show Bob's flimsy hair, overgrown beard and purple bags under his eyes.
• Jack-Jack is portrayed as a troublesome baby who will do anything to get a cookie.
• At 1:32, an inter title card is used to show the audience that the film is coming out "THIS SUMMER"
• A shot of Elastigirl overtaking the police on a motorbike suggests the crime genre.
• A shot of Elastigirl riding a motorbike in the air suggests the action genre.
• At 1:42 to 1:43, the music stops to emphasise the thanks Dash receives from the old lady, which he saved from being crushed by a flying car.
• At 1:44, an inter title card is used: "IT'S TIME TO GET BACK"
• From 1:44 to 1:46, there are action shots of Violet using her invisibility powers and Dash running through repeated realms made by Jack-Jack.
• At 1:47, another inter title card is used: "TO BEING INCREDIBLE"
• From 1:48 to 1:53, more action shots of them using their powers; this excites the audience as it reminds of all the cool things about the superheroes.
• Edna's remark of "It means fire Robert", reminds the audience of her sarcastic character from the previous film and excites Disney fans as they anticipate her role in the new film.
• At 1:59 to 2:01, the Incredibles logo is used.
• The audience is then introduced to the villain. The music stops and then eerie, high-pitched violins get louder rapidly, building tension for the audience.
• Frozone's wife's remark of "You better be back ASAP" creates comedy as it represents a realistic situation that the wife wants their husband back home on time for dinner no matter what. Reminds the audience of her needy character from the previous film.
• It ends on a title card stating the date of release, informing the audience when the film is in cinemas: "JUNE 15". It also features a hashtag so fans can use Twitter to discuss the trailer and the film's release; this acts as free advertisement.